Find out where AI recommends your rivals and why.Your agent can ask fresh questions, read the pages AI cites, and spot patterns across thousands of answers.
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Claude Code
ChatGPT
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Inside the Parse Index
4.1M+ AI answers
46M+ citations and 830K+ brands
How does AI treat us against our rivals, and why?
AI mentioned Notion in 87% of answers on its 15 largest topics, but only 69% on customer-facing knowledge bases.
standing.md · Nov 12, 2026+2 more rows
| Named | In 87% of 727 answers, on its 15 largest topics |
| By engine | Google AI Mode 92%, ChatGPT Search 81% |
| Weakest topics | Content verification 61%, customer-facing knowledge base 69% |
Start with one buyer question. See which brand AI names most often.
Trusted by leading marketing teams
We tracked two questions about agencies. By September, AI mentioned Soar most often.
Soar and Parse share an owner.
Read the case studyLooking up a brand is free. A new workspace starts with $5 of credit for deeper research and daily tracking, and you add more as you go: $5 the first time, then from $20.
Research a market
Which brands AI mentions on each topic, and how often.
About $0.05
Find pages to pitch
The pages AI cites that leave you out, and who to write to.
About $0.03
Track a set of questions
20 questions, asked again every day for a month.
About $6.00
At today’s prices, from the examples above.See pricing
Your agent can ask the same question across AI engines, compare the answers with a year of history in the Parse Index, and read the pages each answer cites.
ChatGPT and Google AI Mode. Parse asks both the same buyer questions and keeps every answer. On a free brand, the topics you add are asked on ChatGPT only.
Looking up a brand is free, with no account. A new workspace starts with $5 of credit: a search costs 0.5¢, a full answer’s text 0.2¢, and a question tracked every day $0.01 a day. You add credits when you need them, $5 the first time and then from $20, and your agent spends within a daily limit you set.See pricing
Look up your brand on this page, or connect your agent: Claude, Claude Code, ChatGPT, Codex, Cursor, OpenCode or any agent that can use MCP. The first time it uses Parse it asks you to sign in, and that makes your workspace.See the setup steps