Metric Library

Combined score showing the brand's presence across major AI platforms. Calculated from visibility rates in both ChatGPT and Google AI Overview.

Shows how the brand's visibility compares to direct competitors and similar brands in the same industry. This highlights competitive position in AI responses.

The percentage of relevant queries where the brand appears compared to peer brands. A higher mention rate indicates stronger presence in the category.

Measures the brand's share of total mention volume within a competitive niche. A brand with 15% share of voice appears in roughly 15% of relevant AI responses in that category. Higher values indicate category dominance.

When the brand is mentioned, this shows where it typically appears in the response (1st, 2nd, 3rd, etc.). Lower numbers mean more prominent placement.

Where the brand sits compared to every other brand that we track. A lower rank means it appears more frequently across the full index.

Raw count of how often the brand shows up in AI answers. Track this alongside visibility and rank metrics to spot meaningful volume changes.

Composite score for how strongly AI models rely on this domain. Trust blends citation volume (50%), prompt breadth (30%), and model consensus (20%) over the last 7 days.

Counts how often AI responses attribute information to the domain. More citations signal that models trust and rely on the content.

Estimated authority upside from closing this citation gap (High, Medium, or Low).

Shows what percentage of all citations during the selected period included this domain. Higher shares mean the domain is heavily relied on compared to others.

How much this domain's share of AI citations changed versus the prior period (positive means up, negative means down).

Measures how many individual pages from the domain were cited over the selected period. Useful for spotting domains that provide deep coverage on relevant topics.

The breadth of pages from the domain that AI models reference. A higher count shows that multiple pieces of the content are cited, not just a single flagship page.

Counts how many distinct prompts include this citation across AI responses. Higher values mean the domain appears across a broader set of user intents.

Shows how fresh the citation is. Recent timestamps signal that the domain is still being referenced frequently.

Overall visibility for this prompt, based on how often your brand appears and how prominently it is shown.

The diversity of brands that models mention for this prompt. A higher number means answers are pulling from a broader competitive set.

Total mention count for the brand when people ask this prompt. Pair it with visibility to understand both frequency and share of voice.

Shows if the selected brand is referenced in a specific AI response so you can quickly zero in on answers that include you.

Represents the delta between the current value and the prior comparable period. Positive change shows improvement, negative values indicate decline.