Parse

Parse indexes AI recommendations so brands know where they stand.

Products

  • Brands
  • Markets
  • Integrations
  • Work with us
  • Pricing
  • MCP

Resources

  • Research
  • Methodology
  • Blog

© 2026 Parse. All rights reserved.

LegalPrivacy PolicyTerms of Service
Parse
Work with usPricing
Sign inCheck your brand
  1. Brands
  2. 72Hours
Brands72Hours

How AI describes 72Hours

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

72Hours logo72Hours72hours.com

72hours.com is an American retailer offering emergency preparedness kits, survival supplies, and freeze-dried food. They provide products such as deluxe survival kits, vehicle kits, and school emergency kits to help families and organizations prepare for emergencies.

Parse Score

58.7

#22 of 26 in Emergency Preparedness Kits and Supplies

Strength41/ 100
Reach44/ 100
Authority41/ 100

Work at 72Hours?

Claim this profile for the full report: every prompt where 72Hours appears, who is gaining, and what AI says about you. Claiming is free. Ongoing monitoring is a paid upgrade.

Verified with a work email.

Sources

72hours.com shapes more of what AI says about 72Hours than any other source, at 36% of its citations.

72hours.ca · amazon.com.au · canadiansafetysupplies.com · google.com

AI questions where 72Hours appears

Always know where you stand in AI

Monitor 72Hours

The market map

Emergency Preparedness Kits and Supplies →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Ready AmericaStealth Angel Su…Echo-SigmaSirius SurvivalEmergency ZoneUncharted Supply…WalmartPreppiThe Home DepotAmerican Red CrossRedforaMy Patriot SupplyDenver Survival72Hours

Where AI ranks 72Hours

Emergency Preparedness Kits and Supplies#22

  • Excerpts where 72Hours appeared in the AI's answer

    Google AI Mode · excerpt
    72Hours USA - 4 Person 72HRS Deluxe Backpack: Offers organized, multi-day kits.
    Google AI Mode · excerpt
    72Hours USA (Most Specialized Options): Offers a 4-Person Tactical Deluxe Backpack Kit