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How AI describes Aesop

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Aesop logoAesopaesop.com

Aesop is a skincare and fragrance company that uses plant-based and laboratory-made ingredients, offering products like the new Solais Replenishing Hand Serum which contains Niacinamide, LHA, and Dandelion Root to brighten and even skin. The company also markets signature fragrances such as Marrakech Intense and Hwyl Eau de Parfum.

Parse Score

31.7

#25 of 153 in Online Flower & Gift Delivery

Strength6/ 100
Reach24/ 100
Authority0/ 100

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Sources

reddit.com shapes more of what AI says about Aesop than any other source, at 29% of its citations.

gq.com · buzzfeednews.com · esquire.com · esquiremag.ph

AI questions where Aesop appears

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The market map

Online Flower & Gift Delivery →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →1-800-FlowersTelefloraThe Bouqs CompanyFTDUrbanStemsProFlowersFrom You FlowersFarmgirl FlowersBloomsyBoxEtsyBloomNationWalmartOde à la RoseFloom

Where AI ranks Aesop

Online Flower & Gift Delivery#25
#75
#95

  • Excerpts where Aesop appeared in the AI's answer

    ChatGPT Search · excerpt
    Aesop Hwyl — hinoki wood, incense, vetiver, and moss; cooler and more atmospheric.
    ChatGPT Search · excerpt
    Aesop Hwyl – a meditative blend of hinoki-inspired woods, incense, and moss, ideal if you enjoy forest-like scents.