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BrandsBankrate

How AI describes Bankrate

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Bankrate logoBankratebankrate.com

Bankrate is a personal finance website that connects consumers with trusted methods for saving, borrowing, and managing money. It provides mortgage rate comparisons, financial calculators, and expert insights to help users make informed financial decisions.

Parse Score

85.8

#19 of 63 in Home Equity Loan & HELOC Options

Strength62
Reach80
Authority67

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Tone of voice

45% of how AI describes Bankrate reads positive.

Words AI uses

AI reaches for useful · real-time · best when it describes Bankrate.

Sources

bankrate.com shapes more of what AI says about Bankrate than any other source, at 58% of its citations.

reddit.com · nerdwallet.com · ally.com · amerisave.com

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The market map

Home Equity Loan & HELOC Options →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Bank of AmericaRocket MortgageNavy Federal Cre…JPMorgan ChasePNC BankU.S. BankPenFed Credit Un…BetterBankrateWells FargoSoFiAlliant Credit U…Flagstar BankPennymac

Where AI ranks Bankrate

Home Equity Loan & HELOC Options#19
#5
#27
#27
#27

+ 4 more markets