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BrandsBarbour

How AI describes Barbour

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Barbour logoBarbourbarbour.com

Barbour is a clothing and lifestyle brand known for durable outerwear and country-inspired wear, including waxed jackets, for men, women, and kids. It offers a wide range of apparel, footwear, bags, and accessories, plus collaborations with designers and care services like re-wax and repair. The brand supports international online shopping with country-specific shipping, store locators, and lifestyle content such as Barbour Dogs and heritage campaigns.

Parse Score

66.4

#16 of 33 in Waterproof Rainwear Apparel

Strength53
Reach52
Authority43

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Words AI uses

AI reaches for durable · classic · heritage when it describes Barbour.

Sources

reddit.com shapes more of what AI says about Barbour than any other source, at 18% of its citations.

google.com · instyle.com · nymag.com · onpointfresh.com

AI questions where Barbour appears

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The market map

Waterproof Rainwear Apparel →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →PatagoniaArc'teryxOutdoor ResearchREI Co-opGORE-TEXMarmotColumbia Sportsw…The North FaceZpacksLands' EndHelly HansenMontbellQuinceBlack Diamond Eq…Barbour

Where AI ranks Barbour

Waterproof Rainwear Apparel#16

  • Excerpts where Barbour appeared in the AI's answer

    Google AI Mode · excerpt
    Barbour (Best Heritage/Classic Look) : Famous for weather-resistant British styling, Barbour offers dedicated showerproof and waterproof belted trench options (like the Robyn or specialized waterproof collections)

  • Excerpts where Barbour appeared in the AI's answer

    Google AI Mode · excerpt
    Barbour: A heritage brand that provides durable coats with a rugged, scholarly feel.
    Google AI Mode · excerpt
    Barbour: Excellent for classic British outerwear with a durable, rustic feel.