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BrandsBernina

How AI describes Bernina

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Bernina logoBerninabernina.com

BERNINA manufactures high-quality Swiss sewing and embroidery machines, accessories, and furniture for creative sewing and quilting. The company offers machines with precise stitch regulation and embroidery upgrade options for enhanced creativity and efficiency.

Parse Score

55.8

#118 of 120 in Crafting Tools and Starter Kits

Strength39
Reach45
Authority33

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Sources

sewing.com shapes more of what AI says about Bernina than any other source, at 50% of its citations.

the-independent.com

AI questions where Bernina appears

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The market map

Crafting Tools and Starter Kits →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →SingerMichaelsEtsyWalmartClover NeedlecraftKnit PicksAshford Handicra…PrymDritzAddiOlisoYarnspirationsJanomeSchacht Spindle…Bernina

Where AI ranks Bernina

Crafting Tools and Starter Kits#118
Prompt
Prompt visibility
What is the best sewing machine?1.7