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BrandsCharmin

How AI describes Charmin

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Charmin logoCharmincharmin.com

Charmin is a Procter & Gamble brand that sells toilet paper and related bathroom products, including Ultra Soft, Ultra Strong, Essentials Soft, and Forever Roll lines, in Mega XL and other roll sizes, plus flushable wipes. The site allows customers to locate products near them by entering their ZIP/postal code and add items to a retailer cart for purchase. It provides resources on sustainability, tips and articles, rewards, and customer support.

Parse Score

40.6

#24 of 77 in Zero-Waste Home Essentials

Strength4/ 100
Reach27/ 100
Authority19/ 100

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Sources

shop.charmin.com shapes more of what AI says about Charmin than any other source, at 22% of its citations.

benjaminfranklinplumbing.com · consumerreports.org · largebox.com.au · reddit.com

AI questions where Charmin appears

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The market map

Zero-Waste Home Essentials →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Who Gives A CrapUnileverReel PaperGrove Collaborat…Marley's MonstersBluelandMarcal PaperBetterwaySeek BambooPapaya ReusablesWhole Foods MarketBranch BasicsNatural ValueCleancult

Where AI ranks Charmin

Zero-Waste Home Essentials#24
Prompt
Prompt visibility
What is the best bamboo toilet paper?5.8