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BrandsCHI

How AI describes CHI

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

CHI logoCHIchi.com

CHI manufactures professional-grade haircare and hairstyling tools, including flat irons, curling irons, and thermal protection sprays, free from parabens, sulfates, and animal testing. Founded by Farouk Shami, the company was created to provide ammonia-free hair color and continues to focus on high-performance formulas for professional stylists.

Parse Score

72.0

#36 of 71 in Hair Styling Tools & Brushes

Strength73
Reach57
Authority48

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Sources

google.com shapes more of what AI says about CHI than any other source, at 18% of its citations.

cnn.com · thespruce.com · purewow.com · forbes.com

AI questions where CHI appears

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The market map

Hair Styling Tools & Brushes →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →BaBylissGHDT3 MicroConairDysonSharkNinjaRemington ProductsDrybarL'ange HairHot ToolsT3CHIBio IonicTYMO Beauty

Where AI ranks CHI

Hair Styling Tools & Brushes#36
#46
#47

  • Excerpts where CHI appeared in the AI's answer

    Google AI Mode · excerpt
    CHI SteamPress 3-in-1 Steamer and Iron (Best Versatility / No Board Needed): Bulkier than a pocket-sized model, this 2-in-1 tool features a heated soleplate and a clamp design.
    Google AI Mode · excerpt
    CHI Handheld Garment Steamer Go to product viewer dialog for this item.

  • Excerpts where CHI appeared in the AI's answer

    Google AI Mode · excerpt
    CHI 1-Inch Original Ceramic Hairstyling Iron Go to product viewer dialog for this item.

  • Excerpts where CHI appeared in the AI's answer

    Google AI Mode · excerpt
    CHI Keratin Infused 1875 Series Go to product viewer dialog for this item. at Ulta Beauty offers a 120% increase in frizz control
    Google AI Mode · excerpt
    CHI Keratin Infused Advanced Ionic Hair Dryer (~$60–$120) offers 120% more frizz control