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BrandsChums

How AI describes Chums

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Chums logoChumschums.com

Chums is a brand that makes wallets and accessories for outdoor enthusiasts like guides, dirtbags, river rats, and weekend warriors. Founded in 1983, the company focuses on durable, practical gear for people who love exploring the outdoors.

Parse Score

54.7

#45 of 70 in Wallets, Money Clips & EDC Carry

Strength37
Reach47
Authority27

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Sources

google.com shapes more of what AI says about Chums than any other source, at 43% of its citations.

axwellwallet.com · forums.tombihn.com · packhacker.com · reddit.com

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The market map

Wallets, Money Clips & EDC Carry →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →BellroyThe RidgeEksterSecridLeatherologyMatt & NatTrayvaxCorkorHerschel Supply…EtsyCarryProofWill's Vegan StoreSerman BrandsDoshiChums

Where AI ranks Chums

Wallets, Money Clips & EDC Carry#45
Prompt
Prompt visibility
What is the best minimalist wallet?1.0