Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Devold is a clothing company that sources wool from New Zealand farmers under long-term contracts, prioritizing natural materials and animal welfare. The company emphasizes that wool's unique properties cannot be replicated synthetically and supports the Five Freedoms of Animal Welfare across its supply chain.
Sources
devold.com shapes more of what AI says about Devold than any other source, at 63% of its citations.
reddit.com · scandinavianoutdoorgroup.com
The market map
Merino Wool Socks & Base Layers →Where AI ranks Devold