Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Dickies is a brand and online retailer offering durable workwear and casual apparel for men and women, including pants, shirts, coveralls, jackets, shorts, and hi‑vis scrubs. The catalog features iconic items like the Original 874 Work Pants and various work‑focused categories, along with collaborations such as Dickies x Harley‑Davidson. The site frequently runs promotions (e.g., Tees under $12, Shirts under $20, Bottoms under $30) and offers free shipping on US orders over $99.
Tone of voice
72% of how AI describes Dickies reads positive.
Words AI uses
AI reaches for durable · affordable · classic when it describes Dickies.
Sources
dickies.com shapes more of what AI says about Dickies than any other source, at 14% of its citations.
google.com · outdoorgearlab.com · reddit.com · youtube.com
The market map
Durable Workwear Clothing →