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How AI describes Direct Line

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Direct Line logoDirect Linedirectline.com

Parse Score

42.4

#64 of 150 in Car Insurance Quotes Comparison

Strength15/ 100
Reach35/ 100
Authority0/ 100

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Sources

which.co.uk shapes more of what AI says about Direct Line than any other source, at 100% of its citations.

AI questions where Direct Line appears

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The market map

Car Insurance Quotes Comparison →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Berkshire HathawayUSAAState FarmTravelersProgressiveErie InsuranceNationwideAmicaAuto-Owners Insu…AllstateAmerican Family…Liberty MutualThe ZebraInsurify

Where AI ranks Direct Line

Car Insurance Quotes Comparison#64
Prompt
Prompt visibility
which auto insurer is cheapest and best for me?1.3