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BrandsEarnest

How AI describes Earnest

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Earnest logoEarnestearnest.com

Earnest provides student loan refinancing and personal loans designed to fit individual budgets. The company allows users to check their rate in minutes without any credit impact and charges no fees, including late payment fees.

Parse Score

87.8

#2 of 35 in Student Loan Refinance & Personal Loans

Strength85
Reach64
Authority61

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Tone of voice

66% of how AI describes Earnest reads positive.

Words AI uses

AI reaches for flexible · customizable · competitive when it describes Earnest.

Sources

earnest.com shapes more of what AI says about Earnest than any other source, at 24% of its citations.

nerdwallet.com · forbes.com · studentloanplanner.com · en.wikipedia.org

AI questions where Earnest appears

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The market map

Student Loan Refinance & Personal Loans →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →SoFiEarnestELFILaurel RoadLendKeyFox CorporationRhode Island Stu…Splash FinancialNavy Federal Cre…College Ave Stud…LightStreamPenFed Credit Un…Federal Student…Discover

Where AI ranks Earnest

Student Loan Refinance & Personal Loans#2
  • Excerpts where Earnest appeared in the AI's answer

    Google AI Mode · excerpt
    Earnest allows you to skip one payment per year without penalty and lets you custom-pick your exact monthly payment or term length.
    ChatGPT Search · excerpt
    Earnest: Often the strongest overall choice for Parent PLUS refinancing, with competitive rates and flexible repayment terms.
  • Excerpts where Earnest appeared in the AI's answer

    Google AI Mode · excerpt
    Earnest (Best for Customization and Budgeting): Teachers operate on strict public budgets, and Earnest is exceptional at payment flexibility.
    Google AI Mode · excerpt
    Earnest (Best for Payment Customization): Earnest Student Loan Refinancing lets you pick your exact monthly payment