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BrandsFigure

How AI describes Figure

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Figure logoFigurefigure.com

Figure uses blockchain technology to provide faster, lower-cost financial services such as home equity lines of credit (HELOCs), cash-out refinancing, DSCR loans for real estate investors, and crypto-backed loans. The platform also offers a prime lending and borrowing marketplace where users can earn up to 9% yield or borrow against crypto assets.

Parse Score

66.2

#7 of 63 in Home Equity Loan & HELOC Options

Strength52
Reach56
Authority41

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Words AI uses

AI reaches for fast · streamlined · fast funding when it describes Figure.

Sources

bankrate.com shapes more of what AI says about Figure than any other source, at 27% of its citations.

figure.com · themortgagereports.com · money.com · lendedu.com

AI questions where Figure appears

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The market map

Home Equity Loan & HELOC Options →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Bank of AmericaRocket MortgageNavy Federal Cre…JPMorgan ChasePNC BankU.S. BankPenFed Credit Un…BetterBankrateWells FargoSoFiAlliant Credit U…Flagstar BankPennymacFigure

Where AI ranks Figure

Home Equity Loan & HELOC Options#7
#98

  • Excerpts where Figure appeared in the AI's answer

    Google AI Mode · excerpt
    Figure — Best for Speed and Digital Process: Known for fully digital applications and ultra-fast funding
    Google AI Mode · excerpt
    Figure — Best for Fast Digital Funding: Excellent if you need a streamlined, fully online application process and rapid funding

  • Excerpts where Figure appeared in the AI's answer

    Google AI Mode · excerpt
    Figure: Provides high LTV (up to 75%) loans for purchasing property using BTC, ETH, or SOL