Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this
Frame is a design- and architecture-focused media brand that publishes articles, features, and news about architecture, interiors, and design trends, including coverage of hospitality and retail projects. The site offers sections such as Spaces, Products, Awards submissions, a Frame Awards, and related publications, while operating a membership model for premium access and exclusive content. Based in Amsterdam, Frame Publishers B.V. functions as a paid publisher and awards platform for the design industry.
Tone of voice
77% of how AI describes FRAME reads positive.
Words AI uses
AI reaches for premium · structured · high-quality when it describes FRAME.
One caveat recurs: expensive.
Sources
sumissura.com shapes more of what AI says about FRAME than any other source, at 31% of its citations.
archisoup.com · domestika.org · essence.com · forbes.com
The market map
Jeans and Pants Retail Options →Where AI ranks FRAME
Excerpts where FRAME appeared in the AI's answer

FRAME and Citizens of Humanity – Luxury denim with several cuts that work well for hourglass shapes.

Frame: Favored for their high-quality fabrics and structured waistbands that suit curvier figures.
Excerpts where FRAME appeared in the AI's answer

FRAME: Renowned for exceptional tailoring, soft high-performance fabrics, and a sleek silhouette that bridges LA casual and European refinement.