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BrandsHastings Direct

How AI describes Hastings Direct

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Hastings Direct logoHastings Directhastingsdirect.com

Hastings Direct is a UK insurance company offering car, Multi Car, home, bike, and van insurance to over 4 million customers. It provides competitive prices, Multi Car discounts, and telematics-based YouDrive coverage that rewards safe driving.

Parse Score

35.6

#70 of 150 in Car Insurance Quotes Comparison

Strength6/ 100
Reach33/ 100
Authority0/ 100

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AI questions where Hastings Direct appears

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The market map

Car Insurance Quotes Comparison →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Berkshire HathawayUSAAState FarmTravelersProgressiveErie InsuranceNationwideAmicaAuto-Owners Insu…AllstateAmerican Family…Liberty MutualThe ZebraInsurify

Where AI ranks Hastings Direct

Car Insurance Quotes Comparison#70
Prompt
Prompt visibility
which auto insurer is cheapest and best for me?1.0