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BrandsHead & Shoulders

How AI describes Head & Shoulders

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Head & Shoulders logoHead & Shouldersheadandshoulders.com

Head & Shoulders is a dandruff shampoo brand offering a range of products for different scalp concerns, including minimal ingredients, clinical strength, and ingredient-inspired formulas. The brand is the world's #1 shampoo and #1 dermatologist-recommended brand, focusing on ingredient transparency and sustainability.

Ownership
Part ofProcter & Gamble logoProcter & Gamble
Head & Shoulders logoHead & Shoulders

Parse Score

64.9

#30 of 52 in Shampoo and Oral Care Bars

Strength61
Reach50
Authority31

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Sources

holisticenchilada.com shapes more of what AI says about Head & Shoulders than any other source, at 50% of its citations.

target.com

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The market map

Shampoo and Oral Care Bars →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →EthiqueHiBARThe Earthling Co.KitschL'OréalPureologyVioriZero Waste StoreJ.R. Liggett'sGood JujuOlaplexLushProcter & GambleUnilever

Where AI ranks Head & Shoulders

Shampoo and Oral Care Bars#30