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BrandsHellmann's

How AI describes Hellmann's

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Hellmann's logoHellmann'shellmanns.com

Hellmann's is a mayonnaise brand that produces America's #1 mayonnaise made with real, simple ingredients. The brand offers over 400 recipes to inspire home cooking, including summer BBQ dishes, salads, dips, and plant-based meals.

Ownership
Part ofUnilever logoUnilever
Hellmann's logoHellmann's

Parse Score

85.1

#5 of 47 in Condiments, Sauces, and Pantry Staples

Strength93
Reach52
Authority53

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Words AI uses

AI reaches for classic · creamy · gold standard when it describes Hellmann's.

Sources

google.com shapes more of what AI says about Hellmann's than any other source, at 11% of its citations.

seriouseats.com · washingtonpost.com · sporked.com · americastestkitchen.com

AI questions where Hellmann's appears

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The market map

Condiments, Sauces, and Pantry Staples →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →UnileverKewpieHeinzEdmond FallotMccormickPrimal KitchenDuke's Real Mayo…Trader Joe'sTargetHunt'sGeneral MillsPommery Moutarde…Beaverton FoodsConagra Brands

Where AI ranks Hellmann's

Condiments, Sauces, and Pantry Staples#5

  • Excerpts where Hellmann's appeared in the AI's answer

    Google AI Mode · excerpt
    Hellmann's Real Mayonnaise Go to product viewer dialog for this item. (known as Best Foods Go to product viewer dialog for this item. west of the Rockies) is the reigning champion of all-purpose, neutral balance.
    Google AI Mode · excerpt
    Hellmann's Real Mayonnaise (known as Best Foods on the West Coast) is described as a "triumphantly decadent" and eggy choice.