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BrandsHerschel Supply Co.

How AI describes Herschel Supply Co.

Data as of Aug 22, 2026 · Based on 3,164,951 AI responses across 10,525 prompts · See how Parse measures this

Herschel Supply Co. logoHerschel Supply Co.herschel.com

Herschel Supply Co. designs and sells backpacks, totes, and travel accessories with a focus on durable materials like Cordura® Ballistic Fabric. The company also offers limited edition luggage collections and outdoor equipment under its Herschel Outdoor Equipment™ line.

Parse Score

69.5

#50 of 81 in Wallets, Money Clips & EDC Carry

Strength60
Reach59
Authority40

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Sources

google.com shapes more of what AI says about Herschel Supply Co. than any other source, at 16% of its citations.

herschel.com · youtube.com · expertreviews.co.uk · the-style-guide.com

AI questions where Herschel Supply Co. appears

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The market map

Wallets, Money Clips & EDC Carry →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →BellroyThe RidgeEksterSecridLeatherologyMatt & NatTrayvaxCorkorHerschel Supply…EtsyCarryProofWill's Vegan StoreSerman BrandsDoshi

Where AI ranks Herschel Supply Co.

Wallets, Money Clips & EDC Carry#50
#52

  • Excerpts where Herschel Supply Co. appeared in the AI's answer

    Google AI Mode · excerpt
    Herschel Supply Co. offers classic, durable vegan leather options like the Roy wallet

  • Excerpts where Herschel Supply Co. appeared in the AI's answer

    Google AI Mode · excerpt
    Herschel Supply Co. Spokane Sleeve — Best minimalist style . Clean, classic design with a padded fleece interior and a convenient document pocket on the front.