How AI describes Hootsuite Listening

Talkwalker by Hootsuite is a social listening and media monitoring platform that tracks billions of conversations across websites and social channels to help brands monitor health, spot trends, and manage crises. It offers broad data coverage, real-time alerts, sentiment analysis, and competitive benchmarking to protect brand reputation and guide strategy. Powered by AI (Blue Silk), it surfaces actionable insights, analyzes sentiment across text, video, image, and audio, and aggregates customer feedback from a wide range of sources to inform decisions and growth.