Data as of Aug 22, 2026 · Based on 3,228,310 AI responses across 10,752 prompts · See how Parse measures this
Tone of voice
42% of how AI describes Hotels.com reads positive.
Words AI uses
AI reaches for rewards program · transparent · good when it describes Hotels.com.
Rivals
Booking Holdings is the brand AI weighs against Hotels.com most.
Sources
hotels.com shapes more of what AI says about Hotels.com than any other source, at 47% of its citations.
gobankingrates.com · forbes.com · reddit.com · mwg.aaa.com
The market map
Travel Booking Deals Platforms →Excerpts where Hotels.com appeared in the AI's answer
Hotels.com — Excellent if you book hotels frequently and want One Key rewards.
Hotels.com – Great if you value rewards and are invested in the One Key rewards program shared with Expedia.
Excerpts where Hotels.com appeared in the AI's answer
Hotels.com – Expedia states that its search results show the total price including mandatory taxes and fees
Hotels.com – Hotels.com (part of the Expedia Group) also uses the same upfront pricing approach for many listings.
