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BrandsHurtta

How AI describes Hurtta

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Hurtta logoHurttahurtta247.com

Hurtta designs smart, rugged, comfortable, and stylish dog apparel and gear to support outdoor activities and inspire exploration. The company, founded in 1973 in Kuopio, Finland, focuses on innovative product development, high quality, and eco-friendly products like the Hurtta Green Edition line.

Parse Score

50.6

#28 of 43 in Pet Harnesses and Containment Systems

Strength15
Reach35
Authority32

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Sources

chewy.com shapes more of what AI says about Hurtta than any other source, at 25% of its citations.

dogtrainingmetrodetroit.com · google.com · reddit.com

AI questions where Hurtta appears

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The market map

Pet Harnesses and Containment Systems →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →PetSafeRuffwear2 Hounds DesignRabbitgooHaltiSpark PawsOneTigrisZee.DogKitty HolsterBlue-9Freedom No-Pull…Canada PoochChewyAtlas Pet Company

Where AI ranks Hurtta

Pet Harnesses and Containment Systems#28
#33
Prompt
Prompt visibility
What is the most effective cooling mat or vest for a dog in a hot climate?1.8
What is the best dog harness for a dog that pulls?1.6