Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
IPSY is a personalized beauty subscription that delivers monthly drops of curated, viral beauty discoveries tailored to you. It offers multiple subscription tiers (Original, Ultimate, Extra, and Wellness) and gift options, along with a shop, blog, and community features. Users start by taking a quiz to get started and join the Beauty Fam.
Words AI uses
AI reaches for personalized · affordable · best when it describes IPSY.
Sources
mysubscriptionaddiction.com shapes more of what AI says about IPSY than any other source, at 40% of its citations.
forbes.com · mediahacker.org · parse.gl · kleverbeautybox.com
The market map
Food and Snack Subscription Boxes →Where AI ranks IPSY
Excerpts where IPSY appeared in the AI's answer

IPSY Extra — A favorite for beauty lovers, this tier delivers 5 full-size products

IPSY Glam Bag: Personalized makeup and skincare based on a beauty quiz, making it a good value for trying new products.
Excerpts where IPSY appeared in the AI's answer

IPSY Extra is probably the better choice if you want a mix of indie discoveries and recognizable brands.

IPSY Extra (BoxyCharm) : While not exclusively indie, this 5-full-size-product tier is a powerhouse for mixing buzzy new indie cosmetic brands with mainstream favorites.