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How AI describes Don Norman

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Don Norman logoDon Normanjnd.org

Jnd.org is the personal website of Don Norman, a prominent advocate for human-centered design who emphasizes addressing core problems rather than symptoms. The site shares his philosophy on designing for people as they are, learning from failures, and making complex systems understandable.

Parse Score

49.8

#4 of 125 in Corporate Strategy & Innovation Solutions

Strength9
Reach33
Authority37

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Words AI uses

AI reaches for must-read · essential · foundational when it describes Don Norman.

Sources

medium.com shapes more of what AI says about Don Norman than any other source, at 10% of its citations.

cpoclub.com · designity.com · innovationtraining.org · tomfroese.medium.com

AI questions where Don Norman appears

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The market map

Corporate Strategy & Innovation Solutions →
2%5%10%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →McKinsey & CompanyV2MOMBoston Consultin…IDEOMiroPerdooOnStrategy HQMuralClearPoint Strat…CascadeAtlassianLatticeMondayBlue Ocean Strat…Don Norman

Where AI ranks Don Norman

Corporate Strategy & Innovation Solutions#4
Prompt
Prompt visibility
What are the must-read books on design thinking for an Industrial Designer?28.2