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  2. JOANN
BrandsJOANN

How AI describes JOANN

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

JOANN logoJOANNjoanns.org

Joann Fabrics is a national retailer offering premium fabrics and a wide range of crafting supplies for sewing, quilting, jewelry making, and home décor, along with creative inspiration. Its stores serve as community hubs with knowledgeable staff who provide guidance and techniques to makers of all skill levels. Now part of the Michaels family of brands, Joann aims to deliver an expanded, collaborative creative experience through its stores and online at joanns.org.

Parse Score

59.9

#13 of 63 in Personalized Gifts and Seasonal Home Decor

Strength40/ 100
Reach43/ 100
Authority46/ 100

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Rivals

Michaels is the brand AI weighs against JOANN most.

Sources

graduateprogram.org shapes more of what AI says about JOANN than any other source, at 15% of its citations.

nbcnews.com · reddit.com · dealhack.com · edweek.org

AI questions where JOANN appears

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The market map

Personalized Gifts and Seasonal Home Decor →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →TargetEtsyWalmartHobby LobbyAmazonAnthropologieCrate & BarrelMichaelsHomeGoodsIKEAWayfairPottery BarnLibbeyWorld Market

Where AI ranks JOANN

Personalized Gifts and Seasonal Home Decor#13
#270
Michaels logoMichaels

  • Excerpts where JOANN appeared in the AI's answer

    Google AI Mode · excerpt
    Joann and Hobby Lobby: Local craft store alternatives that also offer custom framing counters with frequent coupon codes and weekly sales.