Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this
Living Proof is a haircare company founded on MIT-developed science, with over 120 patents and 200+ awards for its proprietary formulas. The brand offers products like the Sun Kissed Pear Advanced Clean Dry Shampoo, which cleans hair without water while adding softness, shine, and pollution protection.
Sources
google.com shapes more of what AI says about Living Proof than any other source, at 13% of its citations.
byrdie.com · reddit.com · instagram.com · allure.com
The market map
Shampoo and Oral Care Bars →Where AI ranks Living Proof
Excerpts where Living Proof appeared in the AI's answer

Living proof perfect hair day is the BEST and definitely worth the price.

Living Proof Perfect Hair Day (PhD) Advanced Clean Dry Shampoo (Best Clear/Invisible Splurge)
Excerpts where Living Proof appeared in the AI's answer

Living Proof Clarifying Detox Shampoo — useful if you use lots of styling products or have hard-water buildup.
Excerpts where Living Proof appeared in the AI's answer

Living Proof Moisture Rescue Mask — a higher-end choice for softness and moisture retention.
Excerpts where Living Proof appeared in the AI's answer

Living Proof No Frizz Vanishing Oil Go to product viewer dialog for this item.: Specifically designed to fight frizz without relying on humectants.

Living Proof No Frizz Vanishing Oil: Designed to combat frizz without heavy, sticky ingredients.