Parse

Parse indexes AI recommendations so brands know where they stand.

Products

  • Brands
  • Markets
  • Integrations
  • Work with us
  • Pricing
  • MCP

Resources

  • Research
  • Methodology
  • Blog

© 2026 Parse. All rights reserved.

LegalPrivacy PolicyTerms of Service
Parse
Work with usPricing
Sign inCheck your brand
  1. Brands
  2. Moroccanoil
BrandsMoroccanoil

How AI describes Moroccanoil

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Moroccanoil logoMoroccanoilmoroccanoil.com

Moroccanoil is a global beauty brand specializing in argan-oil–infused haircare and related skincare, lip care, and fragrance products. It markets directly to consumers with bundles, promotions like liters discounts, a loyalty rewards program, live shopping, and travel kits, and supports a worldwide presence via regional storefronts and professional networks. Its offerings cover shampoos, conditioners, treatments, masks, styling products, color-depositing options, and fragrance collections, with a focus on sustainability and storytelling.

Parse Score

80.9

#19 of 52 in Shampoo and Oral Care Bars

Strength81
Reach60
Authority51

Work at Moroccanoil?

Claim this profile for the full report: every prompt where Moroccanoil appears, who is gaining, and what AI says about you. Claiming is free and unlocks your brand’s ambient view. Monitoring a market is the paid layer on top.

Verified with a work email.

Track this weekly.

Monitor Moroccanoil

Sources

byrdie.com shapes more of what AI says about Moroccanoil than any other source, at 20% of its citations.

google.com · allure.com · sephora.com · foreo.com

AI questions where Moroccanoil appears

Always know where you stand in AI

Start monitoring Moroccanoil

The market map

Shampoo and Oral Care Bars →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →EthiqueHiBARThe Earthling Co.KitschL'OréalPureologyVioriZero Waste StoreJ.R. Liggett'sGood JujuOlaplexLushProcter & GambleUnileverMoroccanoil

Where AI ranks Moroccanoil

Shampoo and Oral Care Bars#19
  • Excerpts where Moroccanoil appeared in the AI's answer

    Google AI Mode · excerpt
    Moroccanoil Dry Shampoo for Dark Tones Go to product viewer dialog for this item.
    Google AI Mode · excerpt
    Moroccanoil Dry Shampoo Dark Tones Go to product viewer dialog for this item. is highly rated for its ability to maintain the natural richness of dark, brunette tones while using argan oil to nourish hair.
  • Excerpts where Moroccanoil appeared in the AI's answer

    ChatGPT Search · excerpt
    Moroccanoil Moisture Repair Shampoo — moisturizing without being extremely heavy; a good fit for dry or coarse hair.
    Google AI Mode · excerpt
    Moroccanoil Hydrating Shampoo Go to product viewer dialog for this item.
  • Excerpts where Moroccanoil appeared in the AI's answer

    Google AI Mode · excerpt
    Moroccanoil Hydrating Conditioner is a premier choice for all hair types, utilizing argan oil for moisture.
    ChatGPT Search · excerpt
    Moroccanoil Hydrating Conditioner – Rich in argan oil to smooth frizz and add shine.
  • Excerpts where Moroccanoil appeared in the AI's answer

    Google AI Mode · excerpt
    Moroccanoil Curl Re-Energizing Spray Go to product viewer dialog for this item. : Infused with argan oil, this reactivates dormant curl patterns