Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this
MRI-Simmons provides the most comprehensive view of the American consumer, covering 60,000 consumer elements, over 1,000 attitudes and opinions, and 6,500+ brands. It offers 90+ proprietary segments and data on 1,000+ product categories to analyze consumer behavior.
Sources
pollfish.com shapes more of what AI says about MRI Simmons than any other source, at 50% of its citations.
greenbook.org · sogolytics.com
The market map
Advertising Media Buying Platforms →Where AI ranks MRI Simmons