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BrandsOlaplex

How AI describes Olaplex

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Olaplex logoOlaplexolaplex.com

Olaplex is a hair care brand that uses patented bond-building technology to repair and strengthen hair at a molecular level. The company offers a range of shampoos, conditioners, treatments, and stylers designed for all hair types and textures.

Parse Score

86.5

#24 of 52 in Shampoo and Oral Care Bars

Strength84
Reach61
Authority59

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Words AI uses

AI reaches for bond maintenance · excellent · best when it describes Olaplex.

Sources

google.com shapes more of what AI says about Olaplex than any other source, at 15% of its citations.

allure.com · youtube.com · instagram.com · byrdie.com

AI questions where Olaplex appears

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The market map

Shampoo and Oral Care Bars →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →EthiqueHiBARThe Earthling Co.KitschL'OréalPureologyVioriZero Waste StoreJ.R. Liggett'sGood JujuOlaplexLushProcter & GambleUnilever

Where AI ranks Olaplex

Shampoo and Oral Care Bars#24
  • Shampoo bars for dry damaged or color-treated hair#11
  • Shampoo bars for dry, damaged, or color-treated hair#11
  • Excerpts where Olaplex appeared in the AI's answer

    Google AI Mode · excerpt
    Olaplex No. 5 Bond Maintenance Conditioner is widely cited as a top choice for overall repair and damage control.
    ChatGPT Search · excerpt
    Olaplex No. 5 Bond Maintenance Conditioner – Excellent for repairing damage, reducing breakage, and adding softness.
  • Excerpts where Olaplex appeared in the AI's answer

    ChatGPT Search · excerpt
    OLAPLEX No.4 Bond Maintenance Shampoo — good for damaged, colored, or heat-styled hair; helps improve softness and manageability.
    Google AI Mode · excerpt
    Olaplex No. 4 Bond Maintenance Shampoo stand out as top-performing formulas universally praised by beauty experts.
  • Excerpts where Olaplex appeared in the AI's answer

    Google AI Mode · excerpt
    Olaplex No.10 Bond Shaper Curl Defining Gel (~$32): A premium option featuring bond-building technology.
  • Excerpts where Olaplex appeared in the AI's answer

    Google AI Mode · excerpt
    OLAPLEX No. 4D Clean Volume Detox Dry Shampoo Go to product viewer dialog for this item.
  • Excerpts where Olaplex appeared in the AI's answer

    Google AI Mode · excerpt
    Olaplex No.4C Bond Maintenance Clarifying Shampoo – A sulfate-free, broad-spectrum clarifying system
    Google AI Mode · excerpt
    Olaplex No. 4C Bond Maintenance Clarifying Shampoo: A popular choice that removes heavy metals, minerals, and product buildup without stripping curls.
  • Excerpts where Olaplex appeared in the AI's answer

    Google AI Mode · excerpt
    Olaplex Browbond Building Serum (~68): A 3-in-1 serum featuring Olaplex Peptide Complex Technology™ .