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BrandsOld Spice

How AI describes Old Spice

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Old Spice logoOld Spiceoldspice.com

Old Spice is a men's grooming brand offering deodorants, body washes, and hair products designed to provide long-lasting freshness. Their product lines include scents like Swagger, Fiji, and Bearglove, aimed at helping men feel confident and smell great throughout the day.

Ownership
Part ofProcter & Gamble logoProcter & Gamble
Old Spice logoOld Spice

Parse Score

66.5

#32 of 34 in Natural Aluminum-Free Deodorants

Strength54
Reach49
Authority45

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Sources

google.com shapes more of what AI says about Old Spice than any other source, at 20% of its citations.

oldspice.com · mensjournal.com · popshelf.com · reddit.com

AI questions where Old Spice appears

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The market map

Natural Aluminum-Free Deodorants →
20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →NativeProcter & GambleUnileverMeow Meow TweetSalt & StonePĀPR (Paper Cosm…Little Seed FarmWe Are WildFat and the MoonHiBAREcoRootsEthiqueCertain DriNécessaire

Where AI ranks Old Spice

Natural Aluminum-Free Deodorants#32

  • Excerpts where Old Spice appeared in the AI's answer

    Google AI Mode · excerpt
    Old Spice Timber Go to product viewer dialog for this item. with Sandalwood offers strong sweat protection.