How AI describes Personna

Edgewell Custom Brands (formerly Personna) is a global supplier of store-brand razors and other wet-shave products, offering private-label solutions and brand-equivalent designs with R&D, manufacturing, and distribution across 20+ countries in six regions. They provide end-to-end collaboration for retailers with innovation, testing, IP/legal support, category and consumer insights, and customizable product and packaging options. The company emphasizes sustainability, aiming to cut virgin plastic by 50% in handles and packaging and pursuing plastic-free razor technologies in the future.