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BrandsProfoto

How AI describes Profoto

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Profoto logoProfotoprofoto.com

Profoto is a premium brand that designs and manufactures professional lighting equipment for both video and still photography. Its products are trusted by renowned photographers and lighting technicians for their reliability, versatility, and ability to perform in unpredictable shooting environments.

Parse Score

69.2

#17 of 83 in Portable Photo and Video Lighting

Strength65/ 100
Reach49/ 100
Authority42/ 100

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Sources

profoto.com shapes more of what AI says about Profoto than any other source, at 28% of its citations.

digitalcameraworld.com · google.com · bhphotovideo.com · fstoppers.com

AI questions where Profoto appears

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The market map

Portable Photo and Video Lighting →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Lume CubeNeewerGodoxWestcottGVMSunpakAputureElgatoGLAMCORPhilips HueGoveeB&H Photo VideoRØDEBest BuyProfoto

Where AI ranks Profoto

Portable Photo and Video Lighting#17
  • Portable lighting for portraits#15

  • Excerpts where Profoto appeared in the AI's answer

    Google AI Mode · excerpt
    Profoto B10X Plus Duo Kit Go to product viewer dialog for this item. (approx. $1200) offers 500Ws output and exceptional portability