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BrandsPurl Soho

How AI describes Purl Soho

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Purl Soho logoPurl Sohopurlsoho.com

Purl Soho is a knitting and yarn company that offers free patterns and a curated selection of natural fiber yarns, such as Sketchbook Cotton and Linen Quill. They provide project bundles and tutorials for knitters of all skill levels, focusing on elegant, approachable designs for garments and home goods.

Parse Score

61.3

#32 of 114 in Crafting Tools and Starter Kits

Strength43
Reach45
Authority45

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Sources

purlsoho.com shapes more of what AI says about Purl Soho than any other source, at 27% of its citations.

google.com · nytimes.com · knitinakit.com · reddit.com

AI questions where Purl Soho appears

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The market map

Crafting Tools and Starter Kits →
2%5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →SingerMichaelsEtsyWalmartClover NeedlecraftKnit PicksAshford Handicra…PrymDritzAddiOlisoYarnspirationsJanomeSchacht Spindle…Purl Soho

Where AI ranks Purl Soho

Crafting Tools and Starter Kits#32
  • Beginner knitting starter kit#4

  • Excerpts where Purl Soho appeared in the AI's answer

    Google AI Mode · excerpt
    Purl Soho Learn to Knit Kit (~$64): Widely praised as a top-tier luxury choice.
    Google AI Mode · excerpt
    Purl Soho Learn to Knit Kit: Selected by New York Times Wirecutter as one of the best for adults