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  2. Ray-Ban
BrandsRay-Ban

How AI describes Ray-Ban

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Ray-Ban logoRay-Banray-ban.com

Ray-Ban is a brand that sells sunglasses and optical frames, including iconic styles like the Aviator and Wayfarer. The company offers services such as buy online pick up in store and free returns.

Parse Score

81.5

#2 of 60 in Eyewear and Sunglasses Retail

Strength71
Reach63
Authority63

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Tone of voice

51% of how AI describes Ray-Ban reads positive.

Words AI uses

AI reaches for iconic · classic · premium when it describes Ray-Ban.

Sources

google.com shapes more of what AI says about Ray-Ban than any other source, at 16% of its citations.

outdoorgearlab.com · sportrx.com · ray-ban.com · youtube.com

AI questions where Ray-Ban appears

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The market map

Eyewear and Sunglasses Retail →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Maui JimRay-BanOakleyShady RaysCosta Del MarSunskiRandolph Enginee…KnockaroundZenni OpticalGoodrPersolSmith OpticsEssilorluxotticaQuay Australia

Where AI ranks Ray-Ban

Eyewear and Sunglasses Retail#2
#6

  • Excerpts where Ray-Ban appeared in the AI's answer

    Google AI Mode · excerpt
    Ray-Ban Wayfarer Classic remains the undisputed king of timeless, casual cool
    Google AI Mode · excerpt
    Ray-Ban New Wayfarer Classic Go to product viewer dialog for this item.

  • Excerpts where Ray-Ban appeared in the AI's answer

    Google AI Mode · excerpt
    Ray-Ban (e.g., Original Wayfarer Go to product viewer dialog for this item. or Aviator with Polarized G-15 Go to product viewer dialog for this item./Chromance Go to product viewer dialog for this item.)
    Google AI Mode · excerpt
    Ray-Ban Wayfarer Polarized ($244): A timeless choice, the New Wayfarer Go to product viewer dialog for this item. combines classic style with 100% UVA/UVB polarized lenses