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How AI describes RTIC

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

RTIC logoRTICrticoutdoors.com

RTIC Outdoors manufactures and sells hard and soft coolers, drinkware, bags, and camping gear. The company operates a flagship store in Houston, Texas, and distributes products through over 6,200 authorized retail locations nationwide.

Parse Score

82.1

#1 of 18 in Insulated Coolers & Cold-Water Bottles

Strength75
Reach63
Authority58

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Words AI uses

AI reaches for ultra-light · best · best value when it describes RTIC.

Sources

forbes.com shapes more of what AI says about RTIC than any other source, at 13% of its citations.

google.com · outdoorgearlab.com · slashgear.com · switchbacktravel.com

AI questions where RTIC appears

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The market map

Insulated Coolers & Cold-Water Bottles →
5%10%20%50%100%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →YETIRTICIgloo CoolersNewell BrandsLifetimeCanyon CoolersPelicanRovR ProductsCabela'sNinja KitchenEngel CoolersOrion CoolersMalunaORCA Coolers

Where AI ranks RTIC

Insulated Coolers & Cold-Water Bottles#1
#32
#55

  • Excerpts where RTIC appeared in the AI's answer

    Google AI Mode · excerpt
    RTIC 52-Quart Ultra-Light Hard Cooler Go to product viewer dialog for this item.
    ChatGPT Search · excerpt
    RTIC delivers performance that's close to premium brands at a much lower price. It's also lighter than many rotomolded coolers, making it easier to carry.

  • Excerpts where RTIC appeared in the AI's answer

    Google AI Mode · excerpt
    RTIC Ultra-Light Series (e.g., RTIC 52 QT Ultra-Light Go to product viewer dialog for this item.) : Offers nearly identical ice retention to Yeti
    Google AI Mode · excerpt
    RTIC Hard Coolers (e.g., RTIC 52 QT Ultra-Light Go to product viewer dialog for this item.)

  • Excerpts where RTIC appeared in the AI's answer

    Google AI Mode · excerpt
    RTIC Outdoors Identified in tests to keep water colder for longer, even surpassing 48 hours in some scenarios.