Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
RTIC Outdoors manufactures and sells hard and soft coolers, drinkware, bags, and camping gear. The company operates a flagship store in Houston, Texas, and distributes products through over 6,200 authorized retail locations nationwide.
Sources
forbes.com shapes more of what AI says about RTIC than any other source, at 13% of its citations.
google.com · outdoorgearlab.com · slashgear.com · switchbacktravel.com
The market map
Insulated Coolers & Cold-Water Bottles →Excerpts where RTIC appeared in the AI's answer

RTIC 52-Quart Ultra-Light Hard Cooler Go to product viewer dialog for this item.

RTIC delivers performance that's close to premium brands at a much lower price. It's also lighter than many rotomolded coolers, making it easier to carry.
Excerpts where RTIC appeared in the AI's answer

RTIC Ultra-Light Series (e.g., RTIC 52 QT Ultra-Light Go to product viewer dialog for this item.) : Offers nearly identical ice retention to Yeti

RTIC Hard Coolers (e.g., RTIC 52 QT Ultra-Light Go to product viewer dialog for this item.)