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Sabre Hospitality Solutions' SynXis RezTrack and Digital Marketing Reporting Tools help hotels measure ROI and optimize digital marketing spend through analytics tied to the SynXis booking engine. The suite includes a Digital Marketing Portal for SEM, PPC, and social media, plus RezTrack reports to identify effective programs and guide budget allocation. Magnolia Hotels saw nearly 12% year-over-year bookings growth, higher look-to-book ratios, and a 45% increase in its customer database after adopting these tools.
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