How AI describes Scheels

Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this

Scheelsscheels.com

SCHEELS is a sporting goods retailer offering a wide range of products including clothing, footwear, golf gear, athletic apparel, and team sports equipment. The company also provides fitness, wellness, nutrition, and recovery products, along with fan gear for major sports leagues.

Parse Score

69.3

#4 of 89 in Sporting Goods and Pro Tools

Strength57

Reach66

Authority36

What AI Says About Scheels | Parse

The market map

Sporting Goods and Pro Tools →

Where AI ranks Scheels

Sporting Goods and Pro Tools#4

+ 7 more markets

Tone of voice

38% of how AI describes Scheels reads positive.

Sources

outdoorgearlab.com shapes more of what AI says about Scheels than any other source, at 43% of its citations.

google.com · nbcnews.com · readingglasses.com · reddit.com

AI questions where Scheels appears

Prompt	Prompt visibility
What is the best two-person tent for backpacking?	6.3
What's the best type of leash and harness for safely walking multiple dogs at once?	4.2
Show me the best complete set of golf clubs for a high-handicap beginner.	4.2
Are trekking pole tents hard to set up? What is the best freestanding ultralight tent for rocky ground?	4.2
What is the best pair of warm winter gloves that work with a touchscreen?	4.2
What is the best set of golf irons?	3.3
Find me a top-rated, all-inclusive homebrewing starter kit for making my first batch of beer.	2.8
What is the best golf driver?	2.8
What is the best pair of athletic socks?	2.8
What is the best pair of wool socks for winter?	2.8

How AI describes Scheels

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How AI describes Scheels

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AI questions where Scheels appears

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