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Scientific Advertising publishes an illustrated edition of Claude C. Hopkins' classic book on advertising principles, titled 'Scientific Advertising Illustrated Version TWO'. The book contains 32 added illustrations, and it covers topics such as test campaigns, headlines, and the use of specific facts to increase sales.
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directresponsearchives.com shapes more of what AI says about Scientific Advertising than any other source, at 12% of its citations.
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Excerpts where Scientific Advertising appeared in the AI's answer

Scientific Advertising by Claude Hopkins: Written in 1923, this short book is built entirely on the principle of tracking and testing.

Scientific Advertising by Claude Hopkins: First published in 1923, this short book treats advertising strictly as a science