Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Tone of voice
34% of how AI describes Google Search reads positive.
Words AI uses
AI reaches for recommended · dominant · essential when it describes Google Search.
Sources
google.com shapes more of what AI says about Google Search than any other source, at 6.6% of its citations.
en.wikipedia.org · gs.statcounter.com · searchenginejournal.com · mangools.com
The market map
SEO Agencies and Services →Excerpts where Google Search appeared in the AI's answer

Google Search — The dominant global search engine, utilizing advanced algorithms and artificial intelligence to index and rank general web pages, images, videos, and news.

Google Search — The most widely used general-purpose search engine, indexing billions of web pages.
Excerpts where Google Search appeared in the AI's answer

Google Search & Local SEO: Great if people actively search for your service
Excerpts where Google Search appeared in the AI's answer

Google Search dominates the global market, offering web search, images, video, local business information, and specialized AI-driven overviews powered by Gemini.

Google Search: The dominant global search engine, known for extensive indexing, AI integration, and diverse, rich search results (images, maps, news).
Excerpts where Google Search appeared in the AI's answer

Google Search — probably the broadest general-purpose gateway to the live web.

Google Search: As the dominant global search engine, Google indexes a vast majority of the public web