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BrandsSecret

How AI describes Secret

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Secret logoSecretsecret.com

Secret is a brand of antiperspirants and deodorants that offers clinical-strength sweat and odor protection, including whole-body deodorant sprays. Its products are designed to combat stress, heat, and activity-related sweating while strengthening the skin barrier.

Ownership
Part ofProcter & Gamble logoProcter & Gamble
Secret logoSecret

Parse Score

78.0

#9 of 34 in Natural Aluminum-Free Deodorants

Strength84
Reach51
Authority50

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Sources

allure.com shapes more of what AI says about Secret than any other source, at 16% of its citations.

google.com · secret.com · health.com · dermondemand.com

AI questions where Secret appears

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The market map

Natural Aluminum-Free Deodorants →
20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →NativeProcter & GambleUnileverMeow Meow TweetSalt & StonePĀPR (Paper Cosm…Little Seed FarmWe Are WildFat and the MoonHiBAREcoRootsEthiqueCertain DriNécessaire

Where AI ranks Secret

Natural Aluminum-Free Deodorants#9

  • Excerpts where Secret appeared in the AI's answer

    Google AI Mode · excerpt
    Secret Clinical Strength Invisible Solid Go to product viewer dialog for this item. is widely top-rated by beauty and lifestyle editors for holding up against heavy stress sweat and workouts while minimizing white marks
    ChatGPT Search · excerpt
    Secret Clinical Strength Antiperspirant — one of the strongest over-the-counter options; often recommended for all-day dryness