Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Tone of voice
78% of how AI describes Shutterstock reads positive.
Words AI uses
AI reaches for high-quality · massive · professional when it describes Shutterstock.
One caveat recurs: expensive.
Rivals
Adobe Stock is the brand AI weighs against Shutterstock most.
Sources
shutterstock.com shapes more of what AI says about Shutterstock than any other source, at 41% of its citations.
photoworkout.com · prnewswire.com · photutorial.com · aisecrets.com
The market map
Stock Media & Video Tools →Excerpts where Shutterstock appeared in the AI's answer
Shutterstock provides a massive global library with incredible depth in diverse, realistic workplace and educational video footage and photography.
Shutterstock — A huge library with both photos and video, useful when you need very specific subjects, professional-looking people, business scenes, or specialized footage.
Excerpts where Shutterstock appeared in the AI's answer
Shutterstock : Hosts thousands of high-resolution 4K and HD aerial landscape and tracking shots.
Shutterstock's Drone & Aerial collection — enormous selection and excellent search/filtering
Excerpts where Shutterstock appeared in the AI's answer
Shutterstock is the one I'd keep in mind when you need unusual subjects, specific commercial imagery, or a very broad search catalog.
Shutterstock: Best for hard-to-find corporate or niche editorial shots, specific events, and locations.
