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BrandsStio

How AI describes Stio

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Stio logoStiostio.com

Stio designs and sells outdoor apparel for men, women, and kids, intended for mountain life and everyday outdoor activities. The brand offers a range of clothing including shirts, shorts, jackets, and leggings, as well as a lightly used apparel program called Second Turn.

Parse Score

56.3

#53 of 107 in Merino Wool Socks & Base Layers

Strength47
Reach46
Authority23

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Sources

stio.com shapes more of what AI says about Stio than any other source, at 31% of its citations.

google.com · businessinsider.com · capocycling.com · gearinstitute.com

AI questions where Stio appears

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The market map

Merino Wool Socks & Base Layers →
2%5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →SmartwoolDarn ToughREI Co-opIcebreakerBombasBalegaFeeturesNikeMinus33PatagoniaRidge MerinoL.L.BeanFarm to FeetHelly HansenStio

Where AI ranks Stio

Merino Wool Socks & Base Layers#53
#48

  • Excerpts where Stio appeared in the AI's answer

    Google AI Mode · excerpt
    Stio: Their Basis Power Wool styles blend merino wool next to the skin with a synthetic outer face
    Google AI Mode · excerpt
    Stio: Based out of Jackson Hole, Wyoming, Stio designs gear explicitly for mountain life.

  • Excerpts where Stio appeared in the AI's answer

    Google AI Mode · excerpt
    Stio: Based in Jackson Hole, this brand offers high-performance, stylish urban options like the Women's Turnbolt Down Jacket
    Google AI Mode · excerpt
    Stio: Offers technical yet stylish options, such as the Hometown Down Hooded Jacket

  • Excerpts where Stio appeared in the AI's answer

    Google AI Mode · excerpt
    Stio: Offers the Basis Power Wool™ line, which uses a merino inner for comfort and a synthetic outer for increased durability.