Parse

Parse indexes AI recommendations so brands know where they stand.

Products

  • Brands
  • Markets
  • Integrations
  • Work with us
  • Pricing
  • MCP

Resources

  • Research
  • Methodology
  • Blog

© 2026 Parse. All rights reserved.

LegalPrivacy PolicyTerms of Service
Parse
Work with usPricing
Sign inCheck your brand
  1. Brands
  2. STR
BrandsSTR

How AI describes STR

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

STR logoSTRstr.com

STR Benchmark, a CoStar product, provides hotel owners, operators, and brands with property and portfolio-level data for real-time decision-making and strategic collaboration. It leverages an unmatched sample of 94,000 hotels and 12 million rooms to offer competitive intelligence, holistic portfolio analysis, and secure data sharing.

Products and subbrands
  • STR Benchmarking

Parse Score

60.1
Strength42/ 100
Reach46/ 100
Authority42/ 100

Work at STR?

Claim this profile for the full report: every prompt where STR appears, who is gaining, and what AI says about you. Claiming is free. Ongoing monitoring is a paid upgrade.

Verified with a work email.

Words AI uses

AI reaches for industry-standard · benchmark · forward star when it describes STR.

Sources

altexsoft.com shapes more of what AI says about STR than any other source, at 17% of its citations.

en.wikipedia.org · youtube.com · commercialhospitalityauthority.com · hospitalitynet.org

Always know where you stand in AI

Monitor STR