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BrandsSubaru

How AI describes Subaru

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Subaru logoSubarusubaru.com

Subaru of America manufactures cars, SUVs, crossovers, and hybrids, including gas, electric, and hybrid models with standard Symmetrical All-Wheel Drive. The brand is recognized for safety, reliability, and off-road capability, earning Consumer Reports' Best Overall Automotive Brand award for two consecutive years.

Products and subbrands
  • Subaru Solterra
  • Subaru Forester
  • Subaru Outback
  • Subaru Crosstrek
  • Subaru Impreza
  • Subaru Ascent

Parse Score

73.1

#45 of 55 in SUV and Car Buying Guides

Strength63
Reach65
Authority56

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Rivals

Hyundai Motor Group is the brand AI weighs against Subaru most, and it leads on ev lease incentives.

Sources

consumerreports.org shapes more of what AI says about Subaru than any other source, at 21% of its citations.

guideautoweb.com · autofinder.com · caranddriver.com · kbb.com

AI questions where Subaru appears

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The market map

SUV and Car Buying Guides →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →ToyotaHondaHyundai USAHyundai Motor Gr…SubaruFordGeneral MotorsLexusTeslaMazdaNissanBMWGenesisPorsche

Where AI ranks Subaru

SUV and Car Buying Guides#45
Electric Vehicle Buying and Leasing
  • Affordable lease offers with incentives#6
  • EV lease incentives#7
  • EV lease deals#9
  • EV residual value retention#9
HHyundai Motor GroupContested
Prompt
Prompt visibility
What is the best SUV?0.9