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BrandsThe Double Shift

How AI describes The Double Shift

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

The Double Shift logoThe Double Shiftthedoubleshift.substack.com

The Double Shift is a Substack publication by Katherine Goldstein that publishes essays, notes, and discussions about parenting, time management, and community-building. It runs The How to Find Your People Club, a members-only program offering writing and public-speaking resources as part of an IRL community-building project. The site describes itself as a research, reporting, and storytelling effort aimed at creating a more caring, connected world through practices like deep casual hosting.

Brand context
Profile on Substack

Parse Score

34.5
Strength7/ 100
Reach30/ 100
Authority0/ 100

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