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BrandsFrye

How AI describes Frye

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Frye logoFryethefryecompany.com

Frye is a heritage fashion brand that designs and sells leather footwear, bags, wallets, belts, and other leather accessories for men and women. Its product lineup features iconic boots and silhouettes like The Campus and harness styles, and it also operates The Frye Exchange for pre-loved items, emphasizing durable craftsmanship. The site supports online shopping with new arrivals, lookbooks, and promotions such as free shipping on qualifying orders.

Parse Score

59.2

#12 of 60 in Wide-Fit Women's Footwear

Strength43
Reach49
Authority35

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Words AI uses

AI reaches for comfortable · classic · durable when it describes Frye.

Sources

thefryecompany.com shapes more of what AI says about Frye than any other source, at 27% of its citations.

google.com · businessinsider.com · freepeople.com · glamour.com

AI questions where Frye appears

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The market map

Wide-Fit Women's Footwear →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →NaturalizerFamous FootwearLifeStrideSam EdelmanAmazonNordstromMacy'sVince CamutoDr. Scholl'sDSWDolce VitaSteve MaddenSkechersVionicFrye

Where AI ranks Frye

Wide-Fit Women's Footwear#12
#43

  • Excerpts where Frye appeared in the AI's answer

    ChatGPT Search · excerpt
    Frye & Co. — Better if you like Western, vintage, or riding-boot aesthetics; the Miranda wide-calf style is a nice example.
    Google AI Mode · excerpt
    Frye & Co.: Their Miranda 14 wide-calf boots are recommended for a balance of high-quality materials, comfort, and a "boho-chic" style.

  • Excerpts where Frye appeared in the AI's answer

    ChatGPT Search · excerpt
    Frye — excellent for a more classic, polished riding or Western-inspired look