Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Reformationthereformation.comThe Reformation is an online fashion retailer offering women’s clothing and accessories, including dresses, tops, denim, sweaters, outerwear, shoes, bags, and wedding-appropriate attire. The site emphasizes sustainability with a dedicated Sustainability Report and circularity initiatives, plus collaboration collections like Ref x Umbro. It features frequent new arrivals and sales, with free shipping on all orders.
How AI talks about Reformation
Nearly every recommendation names Reformation as the pick.
Tone of voice
85% of how AI describes Reformation reads positive.
Words AI uses
AI reaches for sustainable · stylish · eco-friendly when it describes Reformation.
Rivals
Patagonia is the brand AI weighs against Reformation most.
Sources
thereformation.com shapes more of what AI says about Reformation than any other source, at 8.8% of its citations.
whowhatwear.com · thegoodtrade.com · google.com · reddit.com
The market map
Sustainable Clothing Brands →Where AI ranks Reformation
+ 5 more markets
Excerpts where Reformation appeared in the AI's answer
Reformation: Known for their luxurious, ultra-soft cashmere and relaxed-fit wrap sweaters
Reformation is probably the closest match to the effortless, feminine, grown-up balletcore look.
Excerpts where Reformation appeared in the AI's answer
Reformation — Famous primarily for dresses, Reformation nails the bias-cut silk slip dress
Reformation (Reformation Silk Dresses ): Famous for their bias-cut silhouettes, Reformation’s silk midi and maxi slips drape over the body with that exact effortless, retro-supermodel fluidity.
Excerpts where Reformation appeared in the AI's answer
Reformation's collection offers wedding guest dresses for that fancy formal event thing you have to go to.
Reformation : The premier choice for sustainable, high-end silk slip dresses
Excerpts where Reformation appeared in the AI's answer
Reformation : The gold standard for romantic, date-ready midi dresses, effortless silk two-pieces, and denim that actually fits well.
Reformation — probably my first pick. Their date-night collection is specifically built around first-date dressing
Excerpts where Reformation appeared in the AI's answer
Reformation — Better if you want a polished dress that can work for dinners and photos.
Reformation – Chic linen and floral dresses that work from sightseeing to dinner.
Excerpts where Reformation appeared in the AI's answer
Reformation Max Slim Tee (~$48): If you prefer a slimmer, more fitted silhouette rather than an oversized look, Reformation's structured organic cotton gives you opacity without needing extra layers.
Reformation Muse / Classic Cotton Tee : Frequently winning style roundups for balancing a slightly tailored, feminine silhouette while maintaining a 100% cotton weight that isn't sheer.
Excerpts where Reformation appeared in the AI's answer
Reformation (Best for Trendy & Statement Styles): Famous for bridging fast-fashion aesthetic trends with rigorous eco-auditing.
Reformation (Best for Trendy & Statement Pieces ) — Famous for bridging the gap between high-fashion trends and eco-consciousness
Excerpts where Reformation appeared in the AI's answer
Reformation : Incredible options for structured yet slouchy cardigans and crewnecks (like the Clara Go to product viewer dialog for this item. or Cove lines), often utilizing recycled-cashmere blends that feel weighty and substantial.
