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  2. Tide
BrandsTide

How AI describes Tide

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Tide logoTidetide.com

Tide is a laundry detergent brand that offers products like Tide evo concentrated layers and Tide POWER PODS® for effective cleaning. It is recognized as consumers' top trusted laundry detergent brand and has partnered with NASA through a Space Act Agreement.

Products and subbrands
  • Tide To Go

Parse Score

86.6

#4 of 16 in Laundry Detergent and Fabric Care

Strength87
Reach57
Authority60

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Sources

tide.com shapes more of what AI says about Tide than any other source, at 13% of its citations.

google.com · consumerreports.org · reddit.com · youtube.com

AI questions where Tide appears

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The market map

Laundry Detergent and Fabric Care →
5%10%20%50%100%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Earth BreezeTru EarthChurch & DwightHey SundayClean PeopleFreddieUnileverSheets Laundry C…ECOSMolly's SudsKind LaundryFreyGrove Collaborat…Happy Hour SheetsTide

Where AI ranks Tide

Laundry Detergent and Fabric Care#4
#54

  • Excerpts where Tide appeared in the AI's answer

    ChatGPT Search · excerpt
    Tide Evo Tiles have performed noticeably better than traditional dissolvable detergent sheets.

  • Excerpts where Tide appeared in the AI's answer

    Google AI Mode · excerpt
    Tide To Go Pens / Stain Remover Wipes : For emergency spot-cleaning between takes.